Social interaction

This component relates to how people can actually engage within their community. Successful social interaction requires that community management clearly understand the practitioners, their needs, behaviors, tolerances and preferred ways of engaging. They leverage these understandings to build infrastructure to support content, tools, activities and modes of communication that will bring high value return for members.

Advice for management in cultivation of the SOCIAL INTERACTION component of community

Functionality: Create a critical mass of functionality as required by membership. Foster interdependence, collaboration, publishing, conversation, story telling, and mentoring.

Modality: Consider how best knowledge needs to be shared and by what modalities. Know what ways of being together will work – from project, dialog and/or resource-based, online and face-to-face and blending of these modes.

Levels: Invite different levels of participation and use. Develop small low commitment through to extended high commitment areas for engagement. Link variety of activity level, tools and rhythm of community activity.

Rhythm: Create and maintain a group rhythm and an allowance for personal rhythms of practitioners. Find the right rhythm in a cyclic program of newsletters, events, guests, activities and mix of appropriate modalities. Respect that individual rhythms will impact on engagement.

Generate content: Actively generate content and support structures for member generated content. Create and support a steady flow of new content, news, and links from management and membership.


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