My research findings suggest that there the five core conditions within the people component of community in IMCoPs; roles, profiles, leadership, sponsorship and time, were all impacted by enabling design and actions of the community management (including the convener and facilitator). Here is some high level advice for management of IMCoPs in relation to the people component of community.

Advice for management in cultivation of the PEOPLE component of community

Roles: Be prepared to support a range of evolving roles by design and/or emergence. Recognize that multiple roles are needed to cultivate community and be watchful as opportunities arise to implement and adequately support new ones whether voluntary or remunerated.

Profiles: Create meaningful and evolving member and community profiles. Integrate personal profile pages to the design and publicize and promote member and community activity to develop individual and community identity and external profiles.

Leadership: Develop a strong distributed leadership program, beginning with the core group. Work early to build from, or build up, a passionate core group and actively support new leaders in assuming their roles.

Sponsorship: Secure sponsorship for the community and for individual membership. Communities need sponsorship unless supported by a passionate and evangelistic founder. Look for associations, partnerships and collaborations.

Time: Value member time and creatively support time for engagement. Understand member time constraints and design and facilitate activity, rhythms, modes of engagement and tool use to respect these.

To some extent it is the community infrastructure that supports people through planning for roles, profiles, leadership and sponsorship. However the people component also included management activity around much less tangible aspects such as developing or leveraging a passionate core group and being sensitive to the time pressures of members.



  1. Hi Bronwyn,
    I’ve just read your email on the FOC08 forum from last Wednesday (having a catch up – thse e-mails just keep coming! I sat up and paid attention when you mentioned Hillary’s only common element to community being people – I’d just ruminated on that point in my blog this morning! I’m definitely going to give this post a closer read and put these points into practice – thanks!

  2. This is a great tip particularly to those fresh to the blogosphere.
    Brief but very precise info… Many thanks for sharing this
    one. A must read article!

  3. Hey! This is my first comment here so I just wanted to give a quick shout
    out and say I really enjoy reading through your blog posts.
    Can you suggest any other blogs/websites/forums that go over the same topics?

    Thanks for your time!

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